In the world of managed service providers (MSPs), staying ahead of the curve requires constant innovation, particularly in data management and operational efficiency. I recently had the opportunity to interview Callen Sapien, President and acting Chief Security Officer (CSO) of MSPBots on the show floor of the Build IT event in Orlando, FL, to explore how his company is reshaping the way MSPs handle data and improve their margins. MSPBots, an emerging player in AI and automation for MSPs, has already established itself with an impressive 70 integrations and innovative tools that are transforming how MSPs operate.
One of the biggest challenges facing MSPs today is the data problem. Callen explains that the current MSP ecosystem is flooded with data coming from various vendors, making it difficult to maintain a unified structure. This results in inefficiencies, particularly when it comes to reporting. “There’s a data problem and a gross margins problem in the MSP space,” Callen notes. MSPBots seeks to tackle both issues head-on by offering a solution that unifies the data structure, making it easier for MSPs to report data from every vendor.
MSPBots currently integrates with 70 different vendors, giving MSPs a one-stop solution for unifying data streams from multiple platforms. Whether it’s CRM, ticketing systems, or cybersecurity tools, MSPBots brings all of these elements under one roof.
What really sets MSPBots apart is its flexibility when it comes to data visualization. “We offer traditional dashboards,” Callen says, “or you can build an ‘if-this-then-that’ dashboard to break through the noise.” This level of customization allows MSPs to tailor their reporting to suit their specific needs, ensuring they only see the most relevant information to improve decision-making and operations.
In the realm of cybersecurity, good habits are critical, and MSPBots has found a way to reinforce them. Callen emphasizes that their platform can help reinforce positive behaviors from a security standpoint by utilizing automation to ensure that tasks are completed in a timely and secure manner.
One of the standout features of MSPBots is its Just-in-Time (JIT) ticketing management. This solution ensures that tickets are addressed exactly when they need to be, avoiding the pitfalls of either too early or too late responses. It’s a system designed to optimize workflow and improve both efficiency and client satisfaction.
As we look toward the future, Callen is particularly excited about MSPBots’ focus on enhancing the user interface (UI) and user experience (UX) for MSPs. “The most exciting thing is focusing on the UI/UX and up-leveling our MSPs to make sure they have the highest functioning customer experience,” Callen shared. This forward-looking approach is crucial as MSPs increasingly integrate AI and automation into their operations.
MSPBots is preparing its partners for this shift, ensuring that they are equipped with the tools and knowledge to thrive in the AI-driven future of MSP management.
At Seceon, we’re always looking to partner with innovative solutions that help MSPs succeed in an evolving landscape. In our conversation, Callen’s enthusiasm for driving MSPs toward a more efficient, automated future was contagious. We’re excited to see companies like MSPBots empowering MSPs with the tools they need to stay competitive, secure, and prepared for the future of AI-driven operations.
